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a paper encyclopædia
Hewlett-Packard asked us to create a ‘complete’ document for the retail market that presented an example of every commercial paper in their current range. Working with the team at HP’s EMEA Headquarters in Germany, we created a tool that not only displays all of HP’s products but also explores the ‘uniqueness’ of paper and how it is part of everyday life. This ‘paper encyclopædia’ incorporates facts and figures about paper and it’s use from the early day Egyptians to the present day.
The result – a really popular, useful, flexible and comprehensive tool that has proved to be a great sales aid, supporting HP’s drive to better inform their channels and customers.